Sony Music Entertainment contacted James to work with Union J in the build-up to their first album release and national tour. The challenge was addressing all of their individual needs in terms of training and diet so they could train together, eat together, but individually achieve the results each of them needed.
James also worked with the management team and the tour coordinator to make sure they had the correct facilities available to them on tour, and the food that was available to them was on plan.
The boys were at a physical peak by the time they hit the road for a sell-out tour.
“James is a true professional. He looked after every single aspect of the programme, not only building up to the tour, but whilst we were on it. We really felt in the best of hands. ”